Ebola and Applied Cultural Evolution—You Can Help

A colleague of mine named Beate Ebert started a Nongovernmental Organization (NGO) called Commit and Act in Sierra Leone. They run a psychosocial center in Bo, a city in the south of Sierra Leone, led by a local counselor, Hannah Bockarie. Bo is a high risk area of the Ebola epidemic, where some of the first cases showed up. One reason that the disease is so deadly is that it creates a perfect storm of cultural confusion. Here is how Beate described it to me in a recent email message.

Ebola mostly spreads because of local habits like washing and kissing dead bodies. People don’t get the information needed. They avoid hospitals as most people with Ebola die there. Doctors and nurses look like monsters in their prevention suits when they come to villages. The inhabitants are scared and think the health workers bring the disease. People circulate text messages…